Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


Australian Food and Grocery Council Responsible Children's Marketing Initiative (Australian Grocery Council Pledge)

The Nestlé products made under license must conform to Nestlé standards. No confectionary at all can be advertised. The rest use the following standards, which are the "sometimes" standards since these set the least strict criteria (only set for dairy products since it is a dairy company)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
BeveragesOnly criteria for drinking yogurts: ≤131kcal/100ml, but servings of milk must be ≤300ml and smoothies and shakes ≤200ml≤4g of fat/100ml and ≤2.6g sat fat/100 ml11-15g/100ml total sugars for milk; no high fructose corn syrupNot SpecifiedCalcium: ≥100mg/100ml for milk and drinking yogurts; ≥80mg/100ml for smoothies and shakes
Yogurts, dairy, desserts, all desserts600 kj/100g for yogurts; all formats must have a less than 200 g serving size≤2.6g sat fat/100 ml for yogurts; ≤4g per serving for ice cream and frozen yogurtNo high fructose corn syrupNot SpecifiedYogurts ≥80mg calcium/100g; ice blocks must have ≥70% fruit juice
CheeseNot Specified≤36g/100ml for hard, cheddar, semi-soft, and soft fresh cheeseNot Specified750mg/100gNot Specified