Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

General Mills

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. The only General Mills products marketed to children in the EU are the cereals produced as part of Cereal Partners Worldwide, its collaboration with Nestlé. The criteria are thus the same as for CPW.

EU Pledge (EU Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Cereals≤175 cal<1.7g sat fat≤12g≤200mgContains ≥15% RDA of key nutrients per 100g, meaning ≥15% of iron, ≥15% of calcium, plus ≥15% of six of any of the following nutrients: vitamin B1 (thiamin), vitamin B2 (niacin), vitamin B3 (riboflavin), vitamin B12, foliate (folic acid), vitamin B6, vitamin C, pantothenic acid AND at least 8g of dietary fiber per serving