Definition of Exempt Foods
Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.
These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years.
International Food and Beverage Alliance Global Policy on Marketing and Advertising to Children (IFBA Pledge)
|Group||Calories/ Portion Size Limit||Fats||Sugars||Sodium||Nutrient Content/ Additional Guidelines|
|Either||≤175 cal per serving and FDA "healthy" claim criteria with trans fat and sugar addition, as set out in the following boxes||0g trans fat||<12 g from sugar, other than sugar from fruit, vegetables and dairy||Not Specified||Not Specified|
|Or||≤175 cal||≤2g per serving from sat fat; 0g trans fat per labeled serving||<12 g from sugar, other than sugar from fruit, vegetables and dairy||≤230mg for cereals and snacks; ≤480mg per serving for side dishes and main dishes||Supplies per labeled serving at least one-half serving of a food group targeted for increased consumption (i.e. whole grain, fruit, vegetables, or fat-free or low-fat dairy)|