Rudd Center for Food Policy and Obesity
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Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

General Mills

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years.

Canadian Children's Food and Beverage Advertising Initiative (Canada Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Either≤175 cal≤3g of fat; ≤2g sat fat and trans fat together≤12≤230mg for cereals and snacks; ≤480mg side dishes and main dishesMust have either 2g fibre or at least 5% of the DV of one of the following vitamins and minerals: Vitamin A, Vitamin D, Calcium or Iron
Or≤175 cal≤2g sat fat and trans fat togetherNot Specified≤230mg for cereals and snacks; ≤480mg side dishes and main dishes≥1/2 serving of a food group targeted by Health Canada for increased consumption (i.e. fruit, vegetable, whole grain, lower-fat dairy, meat alternatives including beans, lentil, tofu)