Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


EU Pledge (EU Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
ALLNot specified<35% kcal total fat; <10% sat fat; <.5g trans fat<25% kcal from added sugars<290 mgOr the product has 25% reduction in calories, total fat, sat fat, sodium or added sugars