Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years.

International Food and Beverage Alliance Global Policy on Marketing and Advertising to Children (IFBA Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
≤200 cal≤2g of sat fat; 0g trans fat≤12.5g (labeled 12g) excluding sugars from fruit, dairy≤230mg; exception - frozen waffles (≤460mg/20%DV)Not Specified