Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


Brazil Public Commitment on Food and Beverage Advertising to Children (Brazil Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Happy MealsA third of the amount of calories required by children per day (1425 cal according to the WHO)Less than 10% of energy from sat fat per meal, and less than 1% from trans fat, according to the criteria set by the WHO/FAONot SpecifiedLess than 2000mg (actual amount on examples given range between 481 and 567 mg)Criteria also give for calcium and iron but as for sodium hard to interpret