Definition of Exempt Foods
Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.
Kraft Foods/Mondelez International
These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. Criteria set according to "Sensible Solution" criteria. All foods must meet the following criteria OR must be free of, low in, or at least 25% reduced in at least one of the following: calories, fat, sat fat, sugar, or sodium.
International Food and Beverage Alliance Global Policy on Marketing and Advertising to Children (IFBA Pledge)
| Group | Calories/ Portion Size Limit | Fats | Sugars | Sodium | Nutrient Content/ Additional Guidelines |
| 100% fruit juice | Not specified (Products currently contain ≤100 cal) | ≤3g total fat; ≤1g sat fat; 0g trans fat | No added sugar | ≤240mg | Contains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products |
| Beverages | ≤40 cal, ≤20 cal must only meet nutrients to limit | ≤3g total fat; ≤1g sat fat; 0g trans fat | Not specified | ≤140 mg | Contains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products |
| Snack foods and sweets | ≤160 cal | ≤35% cal from total fat; ≤10% of cal from sat fat; 0g trans fat | ≤25% cal from added sugars | ≤240mg | Contains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products |
| Cheeses and cheese substitutes | Not specified (products currently ≤ 70 cal) | ≤3g total fat; ≤2g sat fat; 0g trans fat | ≤25% cal from added sugars | ≤240mg | Contains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products |
| Entrees, sandwiches, main dishes and meal replacements | ≤450 cal | ≤35% cal from total fat; &l;10% cal from sat fat; 0g trans fat | ≤25% cal from added sugars | ≤600 mg | Contains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products |
