Rudd Center for Food Policy and Obesity
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Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

Kraft Foods/Mondelez International

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. Criteria set according to "Sensible Solution" criteria. All foods must meet the following criteria OR must be free of, low in, or at least 25% reduced in at least one of the following: calories, fat, sat fat, sugar, or sodium.

International Food and Beverage Alliance Global Policy on Marketing and Advertising to Children (IFBA Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
100% fruit juiceNot specified (Products currently contain ≤100 cal)≤3g total fat; ≤1g sat fat; 0g trans fatNo added sugar≤240mgContains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products
Beverages≤40 cal, ≤20 cal must only meet nutrients to limit≤3g total fat; ≤1g sat fat; 0g trans fatNot specified≤140 mgContains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products
Snack foods and sweets≤160 cal≤35% cal from total fat; ≤10% of cal from sat fat; 0g trans fat≤25% cal from added sugars≤240mgContains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products
Cheeses and cheese substitutesNot specified (products currently ≤ 70 cal)≤3g total fat; ≤2g sat fat; 0g trans fat≤25% cal from added sugars≤240mgContains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products
Entrees, sandwiches, main dishes and meal replacements≤450 cal≤35% cal from total fat; &l;10% cal from sat fat; 0g trans fat≤25% cal from added sugars≤600 mgContains ≥10% DV of vitamins A, C, or E, calcium, magnesium, potassium, or fiber; OR 1/2 serving of fruit, vegetables or whole grains or fat-free/low-fat milk products