Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

Kraft Foods/Mondelez International

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years.

Canadian Children's Food and Beverage Advertising Initiative (Canada Pledge)

Group	Calories/ Portion Size Limit	Fats	Sugars	Sodium	Nutrient Content/ Additional Guidelines
100% fruit juice	≤120 cal, Serving size ≤8 fl oz	Not Specified	Not specified	Not Specified	≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein, or fiber; OR 1/2 serving of fruit, vegetables; or has a functional nutrition benefit
Refreshment beverages	≤40 cal	Not Specified	≤10g from added sugar	Not Specified	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR at least one of the following: ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein or fiber; OR 1/2 serving of fruit, vegetables or whole grains; OR has a functional nutrition benefit.
Specialty beverages	≤100 cal	≤1g sat or trans fat	≤10g from added sugar	Not Specified	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR at least one of the following: ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein or fiber; OR 1/2 serving of fruit, vegetables or whole grains; OR has a functional nutrition benefit.
Cereals with standard 30g serving amount (when served with 1/2 cup fat free milk)	≤170 cal	≤30% cal from total fat; ≤10% of cal from sat fat plus trans fat	≤25% cal from added sugars	≤360mg sodium	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR at least one of the following: ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein or fiber; OR 1/2 serving of fruit or vegetable; OR ≥8g whole grains; OR has a functional nutrition benefit. Must also contain at least 2.5g fiber or 8g whole grain.
Cereals with standard 55g serving amount (when served with 1/2 cup fat free milk)	≤290 cal	≤30% cal from total fat; ≤10% of cal from sat fat plus trans fat	≤25% cal from added sugars	≤480mg sodium	≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein or fiber; OR 1/2 serving of fruit or vegetable; OR ≥16g whole grains; OR has a functional nutrition benefit. Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product. Must also contain at least 5g fiber or 16g whole grain.
Granola and cereal bars	≤150 cal	≤30% cal from total fat; ≤10% of cal from sat fat plus trans fat	≤25% cal from added sugars	≤360mg sodium	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product. OR at least one of the following: ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein or fiber; OR 1/2 serving of fruit or vegetable; OR has a functional nutrition benefit. Must also contain at least 2.5g fiber or 8g whole grain or 10% protein.
Cookies	≤100 cal	≤30% cal from total fat; ≤10% of cal from sat fat plus trans fat	≤25% cal from added sugars	≤290mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit, vegetables or a nutritionally significant amount of whole grains (5g); or has a functional nutrition benefit. If product contains 10% Daily Value of Fiber, it may have no more than 130 total cal and no more than 35% of cal from fat.
Nuts and nut-based snacks	≤200 cal	≤20 g fat; ≤2g sat plus trans fat	≤10% cal from added sugars	≤290mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit or vegetable; or has a functional nutrition benefit.
Crackers	≤100 cal	≤30% cal from total fat; ≤10% of cal from sat fat plus trans fat	≤25% cal from added sugars	≤290mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit, vegetables or a nutritionally significant amount of whole grains (5g); or has a functional nutrition benefit. If product contains 10% Daily Value of Fiber, it may have no more than 130 total cal and no more than 35% of cal from fat.
Salted snacks	≤100 cal	≤30% cal from total fat; ≤10% of cal from sat fat plus trans fat	≤25% cal from added sugars	≤290mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit, vegetables or a nutritionally significant amount of whole grains (5g); or has a functional nutrition benefit. If product contains 10% Daily Value of Fiber, it may have no more than 130 total cal and no more than 35% of cal from fat.
Natural, feta, processed cheeses, cream cheese, cottage cheese, ricotta cheese, sour cream, sour cream dips, cheese spreads, dips, and hummus	≤100 cal	≤3g total fat; ≤2g sat fat plus trans fat; ≤40g cholesterol	≤25% cal from added sugars	≤290mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit or vegetable; or has a functional nutrition benefit.
Grated parmesan cheese					Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product
Convenient meal products	250-600 cal	≤30% cal from total fat; &l;10% cal from sat fat and trans fat; &l;60-90mg cholesterol	≤25% cal from added sugars	480-960 mg	Must be one of the following: Free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product; OR ≤35% cal from fat; OR meet definition of lean or extra lean. OR must be one of the following: ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein, or fiber; OR 1/2 serving of fruit, vegetables; OR ≤8g whole grains; OR has a functional nutrition benefit AND all calorie, fat, sugar, and sodium limits listed here.
Meat and meat alternatives	60-110 cal	1-4g total fat; 0.5-1.5g sat plus trans fat; 15-80mg cholesterol	Not specified	140-480mg	Must be one of the following: Free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR meets definition of lean or extra lean. OR must be one of the following: ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein, or fiber; OR 1/2 serving of fruit, vegetables; OR ≤8g whole grains; OR has a functional nutrition benefit AND all calorie, fat, sugar, and sodium limits listed here, plus ≥5g protein.
Dessert products	100 cal	≤30% cal from fat; ≤10 cal from sat plus trans fat	≤25% cal from added sugars	360mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit or vegetable; or has a functional nutrition benefit AND all calorie, fat, sugar, and sodium limits listed here.
Salad dressings	80 cal	≤30% cal from fat; ≤10 cal from sat plus trans fat; ≤10mg cholesterol	≤25% cal from added sugars	290mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit or vegetable; or has a functional nutrition benefit AND all calorie, fat, sugar, and sodium limits listed here.
Mayonnaise and Miracle Whip	50 cal	≤30% cal from fat; ≤10 cal from sat plus trans fat; ≤5mg cholesterol	≤25% cal from added sugars	140mg	Must be free of or low in calories, fat, sat fat, sugar or sodium, or must have 25% less of one of these in comparison to the appropriate reference product OR ≥10% Daily Value of vitamins A, C, or E, calcium, magnesium, potassium, iron, protein; OR 1/2 serving of fruit or vegetable; or has a functional nutrition benefit AND all calorie, fat, sugar, and sodium limits listed here.