Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. Follows the Nestlé Nutritional Profiling System for all products except cereals, which follow the Cereal Partners Worldwide criteria.

Switzerland Pledge (Switzerland Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Cereals: see also General Mills≤175 cal<1.7g sat fat; not Specified for trans fat≤12g200mgContains ≥15% RDA of key nutrients per 100g, meaning ≥15% of iron, ≥15% of calcium, plus ≥15% of six of any of the following nutrients: vitamin B1 (thiamin), vitamin B2 (niacin), vitamin B3 (riboflavin), vitamin B12, foliate (folic acid), vitamin B6, vitamin C, pantothenic acid AND at least 8g of dietary fiber per serving
Other productsSee under Australian Grocery Council Pledge