Rudd Center for Food Policy and Obesity
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Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

Nestlé

Peru Pledge (Peru Pledge)

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. For children aged 6-12, foods are exempt if they meet the Nestlé Nutritional Profiling System criteria.

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Milk-based breakfast beverages≤15% DVTotal fat ≤10% DV OR ≤30% of energy; Sat fat ≤20% DV OR ≤15% of energy; Trans fats ≤3% of total fat≤25% DV added sugars OR ≤25% of energy; Fructose ≤50% added sugars criterion≤10% DV per serving OR ≤5% DV/100 kcal≥10% DV/serving protein and ≥12% of energy; ≥20% DV/serving calcium and ≥14% DV/100 kcal
Milk-based beverages for consumption as a small part of a meal or in-between meals≤10% DVTotal fat ≤10% DV ; Sat fat ≤20% DV ; Trans fats ≤3% of total fatAdded sugars ≤25% DV; Fructose ≤50% added sugars criterion≤10% DVProtein ≥12% of energy; calcium ≥14% DV/100 kcal; linoleic acid ≥8% total fat
Juice-based beverages≤10% DVTotal fat ≤5% DV ; Sat fat ≤5% DV ; Trans fats ≤3% of total fatAdded sugars ≤1% DV; Fructose ≤50% added sugars criterion≤5% DVNot Specified
Flavored waters≤5% DVSat fat ≤1% DV; trans fats ≤3% of total fatAdded sugars ≤50g DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Other beverages (e.g. coffee or tea-based beverages)≤5% DVTotal fat ≤7.5% DV; sat fat ≤10% DV; trans fats ≤3% of total fatAdded sugars ≤80g DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Cereal-based foods≤10-20% DVTotal fat ≤30% of energy; sat fat ≤15% of energy, trans fats ≤3% of total fatAdded sugars ≤25% of energy; fructose ≤50% added sugars criterion≤5% DV/100 kcalFiber ≥5% DV/serving or ≥5% DV/100 kcal
Cereal-based snacks, cereal-based products for consumption as small part of a meal or in-between meals≤10% DVTotal fat ≤7.5% of energy; sat fat ≤15% of energy, trans fats ≤3% of total fatAdded sugars ≤25% of energy; fructose ≤50% added sugars criterion≤10% DV/100 kcal≥10% DV/serving protein and ≥12% of energy; ≥20% DV/serving calcium and ≥14% DV/100 kcal; ≥10% DV/serving fiber
Complete meals≤30% DVTotal fat ≤35% of energy; sat fat ≤15% of energy, trans fats ≤3% of total fatAdded sugars ≤25% of energy; fructose ≤50% added sugars criterion≤40% DV/100 kcalProtein ≥12% of energy
Side-dishes and center of plate foods≤20% DV15% DV total fat per serving OR ≤40% of energy; ≤20% DV sat fat per serving OR ≤20% of energy; trans fats ≤3% of total fat≤15% DV added sugars per serving OR ≤15% of energy; fructose ≤50% added sugars criterion≤25% DV≥15% DV/serving protein and ≥20% of energy
Soups≤10% DVTotal fat ≤7.5% DV; sat fat ≤7.5% DV, trans fats ≤3% of total fatAdded sugars ≤5% DV; fructose ≤50% added sugars criterion≤33% DVNot Specified
Cold cuts and spread≤10% DVTotal fat ≤10% DV; sat fat ≤10% DV; trans fats ≤3% of total fatAdded sugars ≤5% DV; fructose ≤50% added sugars criterion≤10% DVNot Specified
Breads and savory dough≤10% DVTotal fat <10% DV; Sat fat <10% DV ; Trans fats <3% of total fatAdded sugars ≤5% DV; fructose ≤50% added sugars criterion≤10% DV≥10% DV fiber per serving
Savory snacks≤10% DVTotal fat <10% DV; Sat fat <10% DV ; Trans fats <3% of total fatAdded sugars ≤5% DV; fructose ≤50% added sugars criterion≤12.5% DVNot Specified
Salty and savory biscuits≤10% DVTotal fat <15% DV ; Sat fat <15% DV ; Trans fats <3% of total fatAdded sugars ≤5% DV; fructose ≤50% added sugars criterion≤12.5% DVNot Specified
Cheeses≤10% DVTotal fat <10% DV ; Sat fat <20% DV ; Trans fats <3% of total fatAdded sugars ≤5% DV; fructose ≤50% added sugars criterion≤15% DVProtein ≥12% of energy
Yogurts and fresh cheeses≤10% DVTotal fat ≤7.5% DV; sat fat ≤15% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤10% DVProtein ≥12% of energy; calcium ≥14% DV/100 kcal
Dairy desserts≤10% DVTotal fat ≤10% DV; sat fat ≤20% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤10% DVcalcium ≥5% DV/kcal
Ice creams≤10% DVTotal fat ≤15% DV; sat fat ≤20% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Water ices and sorbets≤5% DVTotal fat ≤5% DV; sat fat ≤5% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Cakes, cookies, and desserts≤10% DVTotal fat ≤15% DV; sat fat ≤15% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤7.5% DVNot Specified
Confectionery bars (not chocolate)≤10% DVTotal fat <10% DV ; Sat fat <10% DV ; Trans fats <3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Sugar confectionery≤5% DVTotal fat ≤5% DV; sat fat ≤5% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Chocolate≤10% DVTotal fat ≤15% DV; sat fat ≤65% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Dressings and culinary sauces≤5% DVTotal fat ≤10% DV; sat fat ≤5% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤10% DVNot Specified
Mayonnaise and cold sauces≤5% DVTotal fat ≤10% DV; sat fat ≤5% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified
Bouillons≤5% DVTotal fat ≤5% DV; sat fat ≤5% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤33% DVNot Specified
Sweetened condensed milk≤5% DVTotal fat ≤5% DV; sat fat ≤10% DV, trans fats ≤3% of total fatAdded sugars ≤25% DV; fructose ≤50% added sugars criterion≤5% DVNot Specified