Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


Canadian Children's Food and Beverage Advertising Initiative (Canada Pledge)

The only products advertised will be the Black Diamond Cheesestrings brand in three flavors: Mozzarella, Marbelicious, and Cheddariffic, and Black Diamond Ficello Smart Growth Stringable Cheese and Funcheez.

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Not SpecifiedNot SpecifiedNot SpecifiedNot SpecifiedIn line with Food and Drugs Act. Source of calcium, protein and Vitamin A

The company will only advertise products that represent healthy dietary choices in accordance with Canada''s Food Guide and meet the criteria for the nutrient content claims.