Rudd Center for Food Policy and Obesity
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Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

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These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. Pledge states that healthier dietary choices are decided in accordance with Canada''s Food Guide and that meet the Canada Food Inspection Agency''s criteria for nutrient content claims, but no specifics are given. Company will only advertise Honeycomb and Alpha-Bits cereals.

Canadian Children's Food and Beverage Advertising Initiative (Canada Pledge)

The company will "advertise better-for-you foods that represent healthier dietary choices in accordance with Canada''s Food Guide and that meet the Canada Food Inspection Agency''s criteria for nutrient content claims and in alignment with CCFBAI Uniform Nutrition Criteria."

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
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