Definition of Exempt Foods
Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.
EU Pledge (EU Pledge)
Foods permitted to be advertised will be defined by The Food Profiler System. Food Profiler is a scoring system on the basis of the score, not as threshold values, as also used by Dannon for the purposes of the EU Pledge. More information can be found on www.TheFoodProfiler.com.
|Group||Calories/ Portion Size Limit||Fats||Sugars||Sodium||Nutrient Content/ Additional Guidelines|
|Not Specified||≤35% cal from fat; ≤10% cal from sat fat; ≤2% cal from trans fat||≤12% cal from added sugar||≤120mg per 100 kcal||40mg/100 kcal calcium; ≥0.8mg/100 kcal iron; ≥1.3g/100 kcal fiber; ≥7% poly-unsat fatty acids|