Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. The criteria are based on the green, amber and red criteria for the New South Wales Healthy School Canteen Strategy Fresh Tastes @ Schools program. All soups fall into the category.

Australian Food and Grocery Council Responsible Children's Marketing Initiative (Australian Grocery Council Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Savory crackers≤600 kj≤3gNot Specified≤200mgNot Specified
Sweet biscuits≤600 kj≤3g per 100gNot Specified≤700mg per 100g≥1g per serve dietary fiber
SoupsAll permitted
Fruit and vegetable juicesServe size less than 300ml; 250ml or 200ml depending on content≥99% juice