Definition of Exempt Foods
Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.
Campbell's
These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. The criteria are based on the green, amber and red criteria for the New South Wales Healthy School Canteen Strategy Fresh Tastes @ Schools program. All soups fall into the category.
Australian Food and Grocery Council Responsible Children's Marketing Initiative (Australian Grocery Council Pledge)
| Group | Calories/ Portion Size Limit | Fats | Sugars | Sodium | Nutrient Content/ Additional Guidelines |
| Savory crackers | ≤600 kj | ≤3g | Not Specified | ≤200mg | Not Specified |
| Sweet biscuits | ≤600 kj | ≤3g per 100g | Not Specified | ≤700mg per 100g | ≥1g per serve dietary fiber |
| Soups | All permitted | ||||
| Fruit and vegetable juices | Serve size less than 300ml; 250ml or 200ml depending on content | ≥99% juice |
