Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.


These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years.

Canadian Children's Food and Beverage Advertising Initiative (Canada Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Baked Snacks≤170 cal≤35% cal from fat; low in sat fat; 0g trans fat≤8 g per 20 g serving≤195 mg
SoupsNot specified≤ low in sat fat; 0g trans fat≤12 g sugars per 250 mL serving other than fruit, vegetables, or dairy≤480 mgSodium and fat levels are based on the criteria of the Heart & Stroke Foundation's Health Check program. Serving of vegetables, a source of vitamin of mineral at the level of 5% of the Daily Value