Rudd Center for Food Policy and Obesity

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

Simplot Australia

Australian Food and Grocery Council Responsible Children's Marketing Initiative (Australian Grocery Council Pledge)

These are set by the Heart Foundation''s "Tick" criteria in Australia. Not all of these criteria are publicly available, so just the examples of cookies and breakfast cereals are provided here. These may or may not actually apply to Simplot foods.

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
Cookies≤600kJ (158kcal)sat fats ≤2g; trans fats ≤0.2g/100gNot Specified≤250mg/100g≥1g fiber per serving
Breakfast cereals≤800kJ (191kcal)sat fats ≤1.5g; trans fats ≤0.2g/100gNot Specified≤400mg/100g; ≤120mg/100g for muesli and hot cereals≥3g fiber per serving