Definition of Exempt Foods
Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.
Unilever
These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. Follows Unilever Nutrition Score Benchmarks of the Nutrition Enhancement Program, as set out for the Australian Grocery Council Pledge, but with an additional cheese category and with different criteria for ice cream.
EU Pledge (EU Pledge)
| Group | Calories/ Portion Size Limit | Fats | Sugars | Sodium | Nutrient Content/ Additional Guidelines |
| All foods except soups, sauces, meal replacements and frozen desserts, ice creams | Not Specified | sat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energy | total sugars ≥25% of total energy; added sugars ≥7g/100g | ≤1.6mg/cal | Not Specified |
| Soups, sauces, meal replacements | Not Specified | sat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energy | total sugars ≥25% of total energy; added sugars ≥7g/100g | Soups ≤360mg/100g; meal sauces ≤540mg/100g; table sauces ≤1080mg/100g; soups ≤2.4mg/cal | Not Specified |
| Frozen desserts/ice creams | ≤110 cal | sat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energy | total sugars ≥25% of total energy; added sugars ≥20g/100g | ≤1.6mg/cal | Not Specified |
| Cheese | Not Specified | sat fats ≤15g/100g; trans fats ≤2% total energy | total sugars ≥25% of total energy; added sugars ≥7g/100g | ≤900mg/100g | Not Specified |
