Rudd Center for Food Policy and Obesity
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Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

Unilever

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. Follows Unilever Nutrition Score Benchmarks of the Nutrition Enhancement Program, as set out for the Australian Grocery Council Pledge, but with an additional cheese category and with different criteria for ice cream.

Switzerland Pledge (Switzerland Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
All foods except soups, sauces, meal replacements and frozen desserts, ice creamsNot Specifiedsat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥7g/100g≤1.6mg/calNot Specified
Soups, sauces, meal replacementsNot Specifiedsat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥7g/100gSoups ≤360mg/100g; meal sauces ≤540mg/100g; table sauces ≤1080mg/100g; soups ≤2.4mg/calNot Specified
Frozen desserts/ice creams≤110 calsat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥20g/100g≤1.6mg/calNot Specified
CheeseNot Specifiedsat fats ≤15g/100g; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥7g/100g≤900mg/100gNot Specified