Rudd Center for Food Policy and Obesity
.

Definition of Exempt Foods

Nutrition information is listed per serving, unless otherwise noted. Guidelines apply to products approved for advertising to children under 12, unless otherwise noted.

Unilever

These criteria apply to advertising to children ages 6-11; there are no exempt foods for advertising to children under 6 years. The nutrient criteria are the Fresh Tastes @ School NSW Healthy School Canteen Criteria (listed here under George Weston) and Unilever’s global internal nutrient criteria set out as part of their Nutrition Enhancement Program, which are common to all foods except soups/sauces and ice creams, as follows:

Australian Food and Grocery Council Responsible Children's Marketing Initiative (Australian Grocery Council Pledge)

Group Calories/ Portion Size Limit Fats Sugars Sodium Nutrient Content/ Additional Guidelines
All foods except soups, sauces, meal replacements and frozen desserts, ice creamsNot Specifiedsat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥7g/100g≤1.6mg/calNot Specified
Soups, sauces, meal replacementsNot Specifiedsat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥7g/100gSoups ≤360mg/100g; meal sauces ≤540mg/100g; table sauces ≤1080mg/100g; soups ≤2.4mg/calNot Specified
Frozen desserts/ice creamsNot Specifiedsat fats ≤13% total energy AND ≤33% total fat; trans fats ≤2% total energytotal sugars ≥25% of total energy; added sugars ≥17g/100g≤1.6mg/calNot Specified