Union of Beverages Associations Commitments to Act Responsibly on Marketing and Schools (Europe Soft Drinks Pledge on Marketing Communications and Schools)
| Description and Objective: | The Union of European Beverages Associations (UNESDA) made a commitment to the European Union Platform on Diet, Physical Activity and Health to "act responsibly in marketing their products to children." Implemented in 2006, their pledge on advertising was one of the first marketing pledges to be made. In 2008 they extended their advertising commitment to cinema. In 2010 they published a new pledge on marketing in the "digisphere." In 2014, the digisphere pledge was incorporated into the marketing commitments pledge and marketing in schools incorporated in the schools pledge. No individual commitments are required for this pledge. |
| Number of Pledge Signatories: | 5 (there are three Coca-Cola signatories -- The Coca-Cola Company, Coca-Cola Enterprises, Coca-Cola Hellenic) |
| Date Implemented: | 2006 for media advertising; 2008 for cinema; 2010 for digisphere |
| Definition of Children: | Under 12 years |
| Definition of Exempt Foods: | Set centrally by the core pledge and covers all drinks produced by signatory companies |
| Definition of Child-Targeted Media: | Audiences of 35% or more children under 12; prior to 2010 the definition was 50% |
| Communication Channels Covered: | TV, print, 3rd-party Internet; primary schools; secondary schools for unbranded vending machines; cinema |
| Marketing Techniques Covered: | Marketing communications in covered communications channels |
| Healthy Messages Option/Requirement: | In schools, the companies pledges to provide unbranded vending machines preferably including educational images and messages promoting balanced diets and healthy and active lifestyles. |
| Website: | http://www.unesda.eu/responsibility-sustainability/the-unesd a-commitments/ |
Company Commitments
Click on the blue highlighted company names to access their pledge commitments.
| Name | Child-Targeted Media: Audience Definition |
Exempt Foods | Communications Channels/Marketing Techniques |
| Coca-Cola | Criteria set in core pledge | No Exempt Foods | Criteria set in core pledge |
| PepsiCo | Criteria set in core pledge | No Exempt Foods | Criteria set in core pledge |
| Suntory | Criteria set in core pledge | Criteria set in core pledge | |
| Unilever | Criteria set in core pledge | Not Specified | Criteria set in core pledge |
