Rudd Center for Food Policy and Obesity

GCC Food and Beverage Pledge on Responsible Marketing and Advertising to Children (GCC Pledge)

Description and Objective:The GCC Pledge covers the six countries of the Gulf Cooperation Council: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The objective is to "change food and beverage marketing and advertising to children." Each participant is required to make an individual commitment to the pledge, which can include more restrictive criteria than the core principles in the pledge, but these commitments do not appear to have been published.
Number of Pledge Signatories:7
Date Implemented:2010
Definition of Children:Under 12 years
Definition of Exempt Foods:Intended that be set by each company provided that products "fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines."
Definition of Child-Targeted Media:Audiences of 50% or more of children under 12
Communication Channels Covered:Not specified, except for primary schools (unless where specifically requested by, or agreed with, the school administration for educational purposes)
Marketing Techniques Covered:Advertising

Company Commitments

Click on the blue highlighted company names to access their pledge commitments.

Name Child-Targeted Media:
Audience Definition
Exempt Foods Communications Channels/Marketing Techniques
Coca-ColaNo specific commitment publishedNot Specified
Kellogg'sNo specific commitment publishedNot Specified
Kraft Foods/Mondelez InternationalNo specific commitment published
MarsNo specific commitment publishedNot Specified
NestléNo specific commitment publishedNot Specified
PepsiCoNo specific commitment publishedNot Specified
UnileverNo specific commitment publishedNot Specified