Rudd Center for Food Policy and Obesity
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Mexico Marketing to Children Pledge (Mexico Pledge)

Description and Objective:In February 2010, 14 major domestic and international food and beverage companies announced a common commitment to responsible marketing to children in Mexico. Each participant is required to make an individual commitment to the pledge, which can include more restrictive criteria than the core principles in the pledge, but these commitments have not been published.
Number of Pledge Signatories:14
Date Implemented:January 2011
Definition of Children:Under 12 years
Definition of Exempt Foods:Intended that be set by each company provided that products "fulfill specific nutrition criteria based on scientific evidence and consistent with nutritional guidelines"
Definition of Child-Targeted Media:Audiences of 50% or more of children under 12
Communication Channels Covered:TV, radio, print, 3rd-party Internet
Marketing Techniques Covered:Advertising in covered communications channels
Healthy Messages Option/Requirement:Option that advertising for foods that fulfill nutrient criteria should promote healthy lifestyles
Website:https://www.ifballiance.org/sites/default/files/Mexican%20Ma
rketing%20to%20Children%20Pledge.pdf

Company Commitments

Click on the blue highlighted company names to access their pledge commitments.

Name Child-Targeted Media:
Audience Definition
Exempt Foods Communications Channels/Marketing Techniques
BarcelNo specific commitment publishedNot Specified
Coca-ColaNo specific commitment publishedNot Specified
FerreroNo specific commitment publishedNot Specified
GamesaNo specific commitment publishedNot Specified
General MillsNo specific commitment publishedNot Specified
Grupo BimboNo specific commitment publishedNot Specified
Kellogg'sNo specific commitment publishedNot Specified
Kraft Foods/Mondelez InternationalNo specific commitment published
MarsNo specific commitment publishedNot Specified
McDonald'sNo specific commitment publishedNot Specified
NestléNo specific commitment publishedNot Specified
PepsiCoNo specific commitment publishedNot Specified
SabritasNo specific commitment publishedNot Specified
UnileverNo specific commitment publishedNot Specified