Rudd Center for Food Policy and Obesity

Turkey Pledge (Turkey Pledge)

Description and Objective:The Turkey pledge is similar to the EU Pledge. Its objective is to “support parental efforts to promote healthy lifestyles"
Number of Pledge Signatories:6
Date Implemented:January 1, 2011
Definition of Children:Under 12 years
Definition of Exempt Foods:Products that fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines. But no specific criteria are published.
Definition of Child-Targeted Media:Audiences of 50% or more of children under 12
Communication Channels Covered:Primary schools (except where specifically requested by, or agreed with, the school administration for educational purposes). Otherwise not stated, although compliance monitoring will cover TV, print and Internet advertising
Marketing Techniques Covered:Advertising

Company Commitments

Click on the blue highlighted company names to access their pledge commitments.

Name Child-Targeted Media:
Audience Definition
Exempt Foods Communications Channels/Marketing Techniques
Coca-ColaNo specific commitment publishedNot Specified
Kraft Foods/Mondelez InternationalNo specific commitment published
MarsNo specific commitment publishedNot Specified
NestléNo specific commitment publishedNot Specified
PepsiCoNo specific commitment publishedNot Specified
UnileverNo specific commitment publishedNot Specified