Russian Pledge On Limitations on Advertising to Children (Russia Pledge)
| Description and Objective: | In October 2009, leading transnational food and beverage companies active in Russia signed the pledge "on limitation of advertising to children," effective January 2010. With the aim of helping "parents encourage their children to lead healthier lifestyles," the pledge is similar to the EU Pledge. Participants of the Russia Pledge also agreed to promote physical activity and provide consumers with "easily-understandable nutrition information." Each member company may impose on itself additional restrictions as deemed appropriate. |
| Date Implemented: | January 2010 |
| Definition of Children: | Under 12 years |
| Definition of Exempt Foods: | Set by each company provided that the foods fulfill specific nutritional criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines. |
| Definition of Child-Targeted Media: | Audiences of 50% or more of children under 12 |
| Communication Channels Covered: | TV, radio, print, 3rd-party Internet, cell phones, primary schools |
| Marketing Techniques Covered: | Advertising in covered communications channels, cell phone messaging |
| Website: | https://www.ifballiance.org/sites/default/files/Russia%20Ple dge.pdf |
Company Commitments
Click on the blue highlighted company names to access their pledge commitments.
| Name | Child-Targeted Media: Audience Definition |
Exempt Foods | Communications Channels/Marketing Techniques |
| Coca-Cola | No specific commitment published | Not Specified | |
| Kellogg's | No specific commitment published | Not Specified | |
| Kraft Foods/Mondelez International | No specific commitment published | ||
| Mars | No specific commitment published | Not Specified | |
| Nestlé | No specific commitment published | Not Specified | |
| PepsiCo | No specific commitment published | Not Specified | |
| Unilever | No specific commitment published | Not Specified |
