Rudd Center for Food Policy and Obesity

Thailand Children's Food and Beverage Advertising Initiative (Thai Pledge)

Description and Objective:The aim of the Thai Pledge, made by leading multinational companies in Thailand, is to "support the industry's ongoing efforts to support parents in making the right diet and lifestyle choices for their children." Each participant is required to make an individual commitment to the pledge, which can include more restrictive criteria than the core principles in the pledge, but these commitments do not appear to have been published.
Number of Pledge Signatories:6
Date Implemented:December 2008
Definition of Children:Under 12 years
Definition of Exempt Foods:Set by each company provided that the foods "fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines"
Definition of Child-Targeted Media:Audiences of 50% or more of children under 12
Communication Channels Covered:TV, radio, print, 3rd-party Internet, kindergartens and primary schools
Marketing Techniques Covered:Advertising in covered communications channels

Company Commitments

Click on the blue highlighted company names to access their pledge commitments.

Name Child-Targeted Media:
Audience Definition
Exempt Foods Communications Channels/Marketing Techniques
Coca-ColaNo specific commitment publishedNot Specified
Kellogg'sNo specific commitment publishedNot Specified
MarsNo specific commitment publishedNot Specified
NestléNo specific commitment publishedNot Specified
PepsiCoNo specific commitment publishedNot Specified
UnileverNo specific commitment publishedNot Specified